Marketing Manager, CPMP | Stony Brook University

Marketing Manager, CPMP | Stony Brook University

Stony Brook, New York, Marketing Manager, CPMP – 2002466 Position Summary This position fills an important role in the Marketing and Communications Department, serving primarily as the Marketing Manager for the select practices of the Stony Brook Clinical Practice Management Plan (CPMP) Inc. With select practices, this position interacts closely with the practice administrators and others to understand their business goals and objectives, and develop and execute a marketing plan utilizing the most effective internal and external resources to ensure that CPMP marketing is strategic and aligns with the overall Stony Medicine Brand. Duties of the Marketing Manager CPMP may include the following but are not limited to: Serves as Marketing Manager for the promotion of Advanced Specialty Care (ASC) and select practices of CPMP that require external marketing as identified in Stony Brook Medicine strategic priorities and plans. Strategizes and works closely with the practice administrators and others within each practice, as well as the Sr. Director of Communications and members of the Communications team to understand business objectives, then create and implement marketing plans. This position will coordinate marketing activities with all CPMP Marketing/Communications specialists to ensure cohesiveness and alignment with overall CPMP and SBM strategic priorities, including the following positions: Department Communication Specialists, Department of Surgery (2) Communications Specialist, Department of Medicine Marketing & Social Media Specialist, Departments of OB/GYN and Urology Social Media and Marketing Specialist, SB Administrative Services LLC In cases where CPMP practices have dedicated service line marketing managers (Neuro, Heart, Cancer, Women’s, Children’s) in the SBM Marketing/Communications Department, those service line managers will continue to serve as lead marketing managers for those service lines. The CPMP Marketing Manager will focus on service lines that do not have a dedicated marketing manager and will coordinate activities aimed at achieving strategic priorities of CPMP, such as volume building in the wake of the pandemic and promotion of Advanced Specialty Care. Supports the development of marketing content/materials to accomplish goals. Determines effective methods of communication (online and traditional mediums) and creates on-target messaging. Ensures accuracy and timeliness of messaging. Posts new content onto websites. Assists with coordination of all people involved in the development of content, including designers, production staff and customers, as well as external vendors, including writers, designers, videographers and photographers. Institutes revisions to InDesign files and uses TruEdit system to transfer files; creates PDFs and pulls files from archives via server; uploads and downloads files from FTP sites; creates Excel spreadsheets; creates and updates PowerPoint presentations, utilizes Filemaker Pro to create job requisitions; accesses photos for Communications from electronic PhotoShelter system. Works with IT team to make significant changes to ASC and select CPMP websites that require external marketing as identified in Stony Brook Medicine strategic priorities and plans; improves functionality; promotes upcoming events and lectures in appropriate areas of the website. Works with Media Relations team, Social Media team and others as appropriate to amplify marketing through integrated marketing strategies. Responsible for creation of annual physician referral guide and other materials that represents all CPMPs. Qualifications Required Qualifications: Bachelor’s Degree with concentration in marketing, journalism or communications; Five years of experience in healthcare, agency or corporate setting; Five years of experience as a writer/editor for varied types of marketing communications. Special Notes: Resume/CV and cover letter should be included with the online application. Posting Overview: This position will remain posted until filled or for a maximum of 90 days. An initial review of all applicants will occur two weeks from the posting date. Candidates are advised on the application that for full consideration, applications must be received before the initial review date (which is within two weeks of the posting date). If within the initial review no candidate was selected to fill the position posted, additional applications will be considered for the posted position; however, the posting will close once a finalist is identified, and at minimal, two weeks after the initial posting date. Please note, that if no candidate were identified and hired within 90 days from initial posting, the posting would close for review, and possibly reposted at a later date. ___________________________________________________________________________________ Stony Brook Medicine is a smoke free environment. Smoking is strictly prohibited anywhere on campus, including parking lots and outdoor areas on the premises. All Hospital positions maybe subject to changes in pass days and shifts as necessary. This position may require the wearing of respiratory protection, which may prohibit the wearing of facial hair. This function/position maybe designated as “essential.” This means that when the Hospital is faced with an institutional emergency, employees in such positions may be required to remain at their work location or to report to work to protect, recover, and continue operations at Stony Brook Medicine, Stony Brook University Hospital and related facilities. Prior to start date, the selected candidate must meet the following requirements: Successfully complete pre-employment physical examination and obtain medical clearance from Stony Brook Medicine’s Employee Health Services* Complete electronic reference check with a minimum of three (3) professional references. Successfully complete a 5 panel drug screen* Successfully complete a Background Check investigation. Provide a copy of any required New York State license(s)/certificate(s). Failure to comply with any of the above requirements could result in a delayed start date and/or revocation of the employment offer. * The hiring department will be responsible for any fee incurred for examination. ___________________________________________________________________________________ Stony Brook University is committed to excellence in diversity and the creation of an inclusive learning, and working environment. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, familial status, sexual orientation, gender identity or expression, age, disability, genetic information, veteran status and all other protected classes under federal or state laws. If you need a disability-related accommodation, please call the University Office of Equity and Access at (631)632-6280. In accordance with the Title II Crime Awareness and Security Act a copy of our crime statistics can be viewed here . Official Job Title: TH Senior Staff Assistant Job Field: Marketing and Communications Primary Location: US-NY-East Setauket Department/Hiring Area: Communications-Stony Brook University Hospital Schedule: Full-time Shift: Day Shift Shift Hours: 8:30 am – 5:00 pm Pass Days: Sat, Sun Posting Start Date: Sep 16, 2020 Posting End Date: Dec 16, 2020, 4:59:00 AM Salary: Commensurate with experience Salary Grade: SL3

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