Digital Marketing and Communications Specialist | Knox College

Digital Marketing and Communications Specialist | Knox College

Galesburg, Illinois, Knox College is looking for a talented communications professional to help guide the development and implementation of our digital marketing strategies. The digital marketing and communications specialist will play an important role in strengthening the awareness and visibility of the College through our social media channels, website, digital advertising, and marketing campaigns. This person will use listening and analytical tools to monitor and assess digital campaigns and social media, produce content, and converse directly with users via these various channels.
In this role, you can expect to:

Develop, write, and design a variety of digital communications, including social media, digital advertising, web content, marketing emails, news, and features
Develop and implement a social media strategy for the College’s core audiences and continually evaluate its effectiveness
Play an important role in building and maintaining a digital community through social media channels, blogs, and the web
Work with faculty to develop digital content to convey the distinctive strengths and opportunities available through individual academic programs
Analyze and make recommendations on content performance, including emails, social media, and digital advertising
Build and publish web pages and assist in maintaining web content
Ensure all content is consistent with college messaging, best practices, policies, and procedures
Qualifications:

Bachelor’s degree, preferably in communications, English, or journalism
Superior writing skills with the ability to craft multimedia content that can be used across a variety of channels
Strong command of creating and maintaining web content within a content management system (CMS) and editing HTML
Ability to use graphics applications, especially Photoshop
Experience in at least three of the following:

Developing and implementing social media or digital advertising campaigns in a professional setting
Creating content targeted at student recruitment or solicitation of donors
Working with PPC (pay-per-click) advertising
Using web optimization tools
Using Google Analytics to assess performance of content and make recommendations for improvement
Experience collaborating on video, gifs, social media memes, and digital storytelling
Experience establishing and adhering to organizational brand standards
Working in a highly collaborative and multicultural environment

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